Less social media. More social life.
The anti-social media social media managers club
THE CONTENT PLAN THAT LETS YOU KEEP your SOUL. weekly content blueprint, design drop, and batching call (to schedule it all).
Work wives with social lives 💅
Work wives with social lives 💅
Feed the algo. Keep your soul
Showing up online doesn’t have to be the bane of your existence.
Guys, I want to get personal for a minute.
Take a look at Brightfolk Studio's Insta profile. Go on — give it your critical eye. Our online presence is about as unreliable as my toddler sleeping through the night.
It’s no secret that I struggle to show up online as Brightfolk, it’s my favourite source of self-deprecating humour. The algo loves it.
And yet, I’m constantly helping clients obliterate their social media goals. So why is my own social media so neglected?
Can you relate?
If you can—here’s the truth. If we want to grow, we have to fix this problem. No TikTok dances or GRWM posts required.
I’ve got a better solution. It’s the magic combo of strategy + a system that works. I tap into what I believe makes content unstoppably magnetic—and that’s showing up as yourself. Sounding human, looking human, staying human.
While I’m preparing the weekly blueprint and content springboards each week, imagine what you’ll be doing. Maybe standing by a window, the warm sunshine streaming in... I reckon you’re so badass you’ll even have your eyes closed, cup of tea in hand, listening to the hum of the dishwasher and washing machine at the same time.
It’s time to allocate the first block of work, the worst part, to someone just like you (aka me). Someone you can trust to get it done. Someone who can train a VA to do it for you, using my framework. If you’re anything like me, I’m telling you—this is the solution you’ve been waiting for.
Introducing…
Take back 5 hours a week. Reclaim your brain from the algorithm.
I'm gonna keep on writin' at the INK. COPY. CLUB.
Welcome to the Ink Copy Club, where I'm channeling my help-the-people energy into making sure we smash our goals together.
In the Ink Copy Club, I send you 5 fresh content springboards every week so you can batch your social media in just one hour a week on our club call.
Together, we'll spend less time thinking about social media and more time in the real world, all-the-while your social media presence and engagement sky rocket.
Why the Ink Copy Club? Because Pink Pony Club has been stuck in my head since the Grammies. Don't overthink it.
Show me how it works ⤵Members! You get:
🧰 The Weekly Blueprint
Each week, I'll release a current, relevant, fresh blueprint. Your job is to grab a coffee and feel that sweet relief.
I'll be doing the 'blank page' thinking for you (with that blinking cursor staring at me judgementally). You're welcome.
Fast forward to your inbox dinging — that'll be me, sending you the weekly blueprint with your fresh social media springboards (written by an actual human).
⏱️ The Weekly Call
I'm hosting a weekly 60-min call, where I'll run through our fresh content springboards, share some extra inspo and then (the productive part!) I'll batch-along with you.
This is the hour that our whole Ink Copy Club community is invited to, and seriously—it will change the way you feel about social media.
💎 The Content Cart Hack
Content pillars aren’t cutting it anymore. I'll share my framework for collecting content along the way, with content carts. Content carts are my secret sauce.
When you join the call, you’ll have a fresh blueprint with content direction (weekly content springboards), and you’ll go shopping in your content carts to batch it faster than ever before.
✨ The Design Template Library
You'll get exclusive access to our Brightfolk Studio Canva Template collection, perfectly categorised to match your content carts. Each template is specifically designed to enhance your Content Carts — making your posts both beautiful and effective with zero design time required.
🧘 The Secret to Sanity
Guys — community is the secret. It's not really a secret. But it will make the difference in staying sane (if you're anything like me) while maintaining an active, authentic, human-sounding online presence.
And it’s cheaper than therapy.
Human words by human birds
Scroll less, live more ✊
Scroll less, live more ✊
Join a real life human beings clubWe'll handle the blank page, you handle the fun stage.
🖋 Spend $39 a week to save at least 5 hours a week in social media planning and execution (auto-billed each week, cancel any time)
🖋 Fresh weekly content springboards written by an actual human
🖋 Exclusive access to Brightfolk Studio's themed Canva Template collection
🖋 Weekly 1-hour group batching call where we create content together
🖋 Content Cart framework to replace outdated content pillars
I'm putting my hand up to do the worst part, the blank page, and turning that into easy, engaging, relevant content springboards. It's the groundwork we all need to show up online without losing our souls in the process.
It's a value-packed, kind-human club, and we want you to join us.
Sign up to join our first intake, launching Monday, 14th April.
⤹ It me
Hey, I'm Laura!Co-founder of Brightfolk Studio, and a real human who HAS A LOVE-HATE RELATIONSHIP WITH SOCIAL MEDIA.
I've been a copywriter for over a decade, helping brands find their voice and connect with their people. But even with all that experience, I still have days where my own social media feels like a slog.
And I’ve realised — if I'm struggling with this, other business owners must be too. And they are! I've worked with dozens of solo service providers who are brilliant at what they do, but freeze when it comes to showing up online consistently.
The Ink Copy Club is where all my content creation frameworks, copywriting tricks, and batch-working secrets come together to make social media manageable for busy humans who'd rather be living their actual lives.
Ready to join me? Let’s turn that blank page into springboards that sound like you (a real human) and cut through the AI noise.
Is this the right club for me?
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If you’re struggling with your business social media, then we’re here for YOU my friend.
We have social media managers in mind, and of course the entrepreneurs, solo service-providers and beverage goblins who know they should be showing up online consistently, but find it too time-consuming or stress-inducing. If you'd rather get your content done in one focused hour instead of letting it hang over you all week, we're your people.
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This membership should save you at least 4-5 hours a week, and let’s be honest—they’re the worst hours. We take the soul-sapping "what should I post?" void, and turn it into an action plan and a productive hour where you get it DONE with your new, like-minded community.
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Look mate — I wouldn’t do that to you. This is me literally writing your weekly springboards based on what's working right now, paired with a structured time to implement together. Templates collect dust. This is active, relevant support.
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Each call is recorded and timestamped so you can batch-along on your own schedule. I’m a sucker for good company, so creating content at the same time as others is critical, but a replay is better than nothing!
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If you're a service-based business owner wanting to grow your audience authentically, yes! Our growing club includes coaches, designers, virtual assistants, photographers, consultants, copywriters, and therapists.
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We offer two subscription options:
Weekly: $39 AUD billed every week
Annual: $1,500 AUD billed once per year (regular price $2,000 AUD)
All prices include GST
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Yes! You can cancel your Ink Copy Club membership whenever you like — no hard feelings. There are no lock-in contracts or minimum commitment periods.
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For weekly subscriptions, cancellation takes effect at the end of your current billing week. Since we deliver digital content immediately, weekly subscriptions aren't eligible for partial refunds.
For annual subscriptions, please contact us directly to discuss potential pro-rata refunds.
Social Managers 4 Social Lives
This is where the social media struggle ends. Together.
Reclaim your time. Show up like a human.
Spots are limited — we’re keeping this community small.
Choose Your Plan:
Weekly
$39 per week
✨ Fresh weekly content springboards created by a real human
🗓️ Weekly club call where we batch content together
⏱️ Reclaim 5 hours of your week from social media planning
📱 Access to Brightfolk Studio's Canva Social Media Templates
🛒 Learn the content collection cart framework (bye-bye, content pillars!)
📝 Skip the blank page dread with done-for-you foundations
🔄 Cancel anytime, auto-billed weekly
Annual
25% off
🌟 Includes all weekly benefits: springboards, batching calls, templates & more
💰 Save 25% with annual subscription discount
🎁 Receive a sneaky gift in the mail
🎯 Enjoy a 1-hour brand voice consultation with yours truly
💯 Perfect for those who are all-in and ready to commit
🔒 One simple payment, all-in partnership