Boldside
How we helped an industry-leading HR and leadership development consultancy level up their digital presence.
Our Role:
Brand evolution
Squarespace website design & development
Copywriting
Content strategy
SEO
Custom social media, lead magnet and presentation template design
Picture this: You're absolutely crushing it in your industry. You've got 37k+ LinkedIn followers hanging on your every word. You're flying around the country teaching leadership workshops. Your podcast is thriving, your book's making waves, and your client list reads like a who's who of Australian business — we're talking ANZ, Newcastle Knights, Glencore, Meshki, and RMIT University (just to name-drop a few).
But with rapid growth and evolution comes some growing pains. Sometimes your digital presence needs to mature alongside your real-world impact.
That was the situation for Shelley Johnson and the Boldside team. While their existing brand had an enviable energy and vibrancy (particularly in an industry known for playing it safe), they were ready to evolve. Their visual identity needed to match their growing influence and deepening expertise.
What started as a website refresh turned into something bigger (sometimes you get a bit carried away when you're working with dream clients). We evolved their visual identity by maturing their colour palette with a more sophisticated set of dark and light shades, adding more colour contrast for readability, and tightened up their typography.
We overhauled their online presence, redesigning and rewriting all core pages of their website. We added a new set of service pages that flesh out what they actually do, a dedicated blog, a new video library showcasing their client stories, and individual team profiles that spotlight their experience and expertise. All of this sits on robust SEO foundations with seamless social proof woven throughout.
And because we couldn't help ourselves, we threw in a fully loaded Canva setup with their expanded brand, bonus social templates for the team to run with, new lead magnet templates, and a snappy one-page positioning sheet that captures their secret sauce — distilling their key differentiators into something for everyday use.
There’s nothing like a Shelley reply email. Some highlights:
“What Brightfolk have done for Boldside is just mind-blowing! It's world-class. They completely overdelivered—it's next level. I keep looking at our website, it makes me so proud.”
“IT’S A WHOLE NEW WEBSITE… AHHHH AMAZING”
“It's world class and my mind is still blown. It's something I feel like really sets us apart.”
Boldside now have a platform to match their reputation, with solid foundations for their next phase of growth as a business.
We're now working to extend their brand refresh across lead magnets, pitch decks, and client servicing deliverables. Because when you find clients who inspire you to do your best work, you don't just deliver a project — you build a partnership.