Ludo Petrik Photography
Beyond just another wedding photographer
How we helped Ludo Petrik Photography embrace their role as memory keepers
Our Role:
Brand Strategy & Positioning
Visual Identity Evolution
Custom Squarespace Website Design & Development
Copywriting & Messaging
Digital Optimisation
Growth Strategy Planning
The Story
When a talented husband-wife photography duo needed to elevate their brand beyond “just another wedding photographer.” We helped them transform their authentic approach to wedding photography into a premium brand that truly captures their role as memory keepers.
Like many creative small business owners, Ludo and Dani initially handled their website themselves. But something wasn't clicking with how they were presenting their work.
“We got to a point in our business where we realised our website was letting us down,” Dani said. “We were out of our depth when it came to really understanding how to get our brand voice and story to shine through, in order to make our work shine.”
In the crowded Hunter Valley wedding scene, they needed more than just beautiful photos — they needed a brand that could convert their talent into bookings.
Our Approach
During our discovery phase, we found their strength lay in the contrasts — professional excellence with genuine warmth, technical mastery with emotional intelligence, being everywhere yet nowhere. This duality became the foundation of their story, positioning them as the trusted memory keepers who let couples fully live in their moments.
We captured this essence in their messaging: “Live in the Moment. We'll Preserve the Memories.” And their custom Squarespace design mirrors their photography style — clean, sophisticated, focused on what matters.
“After meeting you guys and learning more about the way you can enhance a brand. We knew you 'get' us, and if there was anyone that could help align our website to our brand it would be you and Laura!”
The Impact
“We were just blown away in the way that you could so easily get a sense of who we are, what we're about and bring it all together to showcase our work and our brand so beautifully.
“We didn't have long, lengthy calls or emails, yet you managed to create this website that perfectly portrayed the way we had hoped our tone of voice to sound.”
— Dani
We did a thoughtful deep dive on their many many gushing client reviews, and this became core social proof for the site.
“The biggest impact for me personally is the way you've picked sentences out of testimonials and highlighted them throughout the website. It offers so much credibility and it's also really special to re-read what our beautiful couples have written about us.”
Beyond the visible elements, we built a strong foundation for ongoing success with SEO-optimised architecture and practical guidance for maintaining their digital presence.
“We were so thankful to hear your feedback on how SEO works and all the knowledge you shared with us along the way, which will help us to ensure our website stays at this high standard ongoing.”
Looking Ahead
Sometimes the most powerful transformations come not from reinvention, but from thoughtfully amplifying what's already special. For Ludo and Dani, we wanted their authentic story shine through — creating a brand that preserves not just wedding memories, but their own path to success.
“Like working with friends! It was just so easy, we would work with you guys every day of the week if we could. The process was clearly laid out, your communication was seamless, changes and updates were made really quickly... We will recommend every person we come across to work with you both because they won't find a better team!”