TrueBuilt Projects
From hidden gem to premium player. Helping TrueBuilt Projects tell their whole story.
What happens when you combine engineering expertise with genuine family values? You get TrueBuilt Projects — Newcastle's emerging leader in premium renovations. Our job was to help them show both sides of their story.
Our Role:
Strategy
Branding
Brand Applications
Website Design and Development
Copywriting
Ready To Grow
Tristan and Carla had built their business through word-of-mouth referrals, but were ready to be more strategic about their growth. While their initial branding had served them well in the early days, they needed to step out of the coastal tradie box and into the premium builds league to attract their ideal clients.
Two Unique Strengths
What sets TrueBuilt apart isn't just one thing — it's the powerful combination of two:
1. Engineering-Led Project Management
Tristan brings more than just building expertise. His engineering background means every project benefits from his sophisticated planning and project management.
Carla: “We want to emphasise his project management as his main strength—taking the thinking on his shoulders and working out the corresponding trades for the job and the order in which things need to take place.”
2. Authentic Family Values
Working with Laura Koutnik Photography, we captured the real TrueBuilt story: Tristan and Carla in their own beautifully renovated family home, with their kids, living the very lifestyle their clients aspire to create.
Our Approach
We built their brand strategy around this powerful dual positioning, creating a visual identity that balances precision with warmth, and a messaging framework that speaks to both head and heart. Their custom Squarespace website showcases not just their technical expertise, but the real-life impact of their work on families just like theirs.
Why It Works
The strategy resonated immediately. In Carla's words: “We love the feel of it, the messaging, the colouring and the overall flow of the whole thing... I showed friends yesterday and we all 'oooh-ed' and 'ahhhh-ed' our whole way through it.”
This wasn’t just about aesthetics either — this approach connects with their ideal clients on multiple levels. Professional couples trust their technical expertise, young families relate to their family-first approach, and premium clients appreciate their project management rigour.
The Complete Package
We created a comprehensive brand system including:
Sophisticated brand identity reflecting both precision and warmth
Lightweight custom-designed Squarespace website showcasing their expertise and values
Strategic messaging that positions their unique combination of skills
Complete digital presence setup, including Google Business Profile optimisation
What's Next for TrueBuilt?
With their authentic story now properly captured, TrueBuilt is perfectly positioned to attract clients who value both technical excellence and family understanding. They can confidently command premium rates that reflect their expertise, choose projects that align with their values, and build the kind of business that works for their family — all while making their mark on Newcastle's built environment.
Sometimes the most powerful brands are built on contrasts—technical precision and family warmth, engineering expertise and genuine care, professional results and personal values. That's exactly what we hoped to capture for TrueBuilt.
