Sally Baillie Dietitian
Making evidence-based nutrition accessible — how we helped a hospital dietitian launch her dream practice online.
When an experienced hospital dietitian with 13 years of clinical expertise decided to take her practice online, she faced a familiar challenge: how do you translate medical excellence into a compelling digital presence?
Our Role:
Strategy
Branding
Brand Applications
Website Design and Development
Copywriting
The Challenge
“I knew what I wanted to achieve, but I had no idea how to present myself professionally online.”
Sally Baillie came to us with a crystal-clear vision: make expert dietetic care more accessible through telehealth. But stepping out of the hospital environment meant:
Standing out in a crowded wellness space
Maintaining clinical credibility while being approachable
Converting complex expertise into engaging digital content
Without the right brand presence, Sally risked losing potential clients to less qualified but more visible competitors, and having her evidence-based approach overshadowed by trending fad diets.
Our Approach
We developed a strategic foundation to transform Sally's clinical expertise into online authority:
Created a professional yet approachable brand identity
Built a converting Squarespace website with seamless booking
Designed custom patient resources and templates
Established strong SEO foundations
The Impact
“I truly look the part! The identity created across all platforms reflects the standard of work I strive to provide. If I hadn't had Brightfolk behind me, I would have fallen short or missed the mark.”
The new brand and website delivered:
Launch-ready professional presence from day one
Clear differentiation from competitors
Scalable systems for future growth
Sally agreed:
“I think I look the best online out of everyone!! It's made me so much more aware of other dietitians' presence and how your work shines to the top!”
“Now I've got it all looking professional from the get-go, which allows me capacity to see where I can grow the brand whilst tying in with my values.”
